Customer Segments
Who is your target market? What are the characteristics of your early adopters?
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- Eco-conscious individuals
- Health & hygiene-conscious consumers
- Homeware/design enthusiasts
- Upper middle-class households looking for aesthetic + sustainable products
Value Proposition
What value will your product bring to the target audience?
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- Stylish, modern water filter that doubles as homeware
- Ceramic material: sustainable, biodegradable, and recyclable
- No microplastics or chemical leaching
- Dishwasher-safe and timeless design
- Better alternative to cheap plastic options
Customer Relationships
What relationships will you establish with each customer segment?
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- Personal, brand-driven relationships via social media & community
- Minimal but thoughtful support
- Potential loyalty via refill reminders or subscription model
Channels
Where will your product be available? How will you reach your audience?
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- Direct-to-consumer e-commerce
- Design/home retailers
- Sustainability-focused marketplaces
- Influencer content on Instagram/TikTok
Revenue Streams
How will you generate income?
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- Primary: one-time purchase of filter system ($100–$200)
- Secondary: sale of replacement filters
- Future: subscription for filter replacements
Key Activities
What are the daily activities to keep the business running?
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- Product development & refinement
- Manufacturing & supply chain coordination
- Marketing and influencer seeding
- Website operations and fulfillment
Key Resources
What are the tangible and intangible assets needed?
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- Proprietary ceramic filter technology
- Manufacturing/fulfillment partners
- Brand & design assets
- Website and e-commerce infrastructure
Key Partners
Who are your external partners and what roles will they play?
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- Ceramic/production suppliers
- Sustainable packaging providers
- Shipping and fulfillment centers
- Retail/design store partners
- Possibly water quality certification agencies
Cost Structure
What are the fixed and variable costs to launch the product?
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- Production cost: ~$50–$60/unit
- Marketing: influencer campaigns, website, ads
- Branding, packaging, logistics
- High fixed costs: mold creation & ceramic tooling
